LoveLeighGifts Case Study: Breaking a 7-Year Revenue Ceiling

The Challenge

When we began working with LoveLeighGifts in November 2024, this family-owned business specializing in personalized gifts was generating $20,000-30,000 monthly revenue, which wasbelow their typical $40,000-50,000 range. Despite seven years in business, they had never broken through this ceiling.

The founders handled everything themselves; from product creation to shipping, leaving little time for marketing optimization. Their email program was severely underperforming with:

• Poor-converting popup forms

• Ineffective automated flows

• An unengaged list of 60,000 subscribers

• Minimal email marketing revenue (only a few percentage points)

Additionally, their ad creative relied solely on basic stock photos and product images with no dynamic content.

Our Solution

We implemented a comprehensive, multi-channel approach:

1. Revamped Lead Capture

   • Redesigned mobile and desktop popup forms

   • Achieved 8-10% conversion rates within the first week

   • Leveraged their 30,000-40,000 monthly site visitors to rapidly grow their list

2. Email Marketing Overhaul

   • Built new automated sequences (welcome series, abandoned cart flows)

   • Created strategic post-purchase flows with cross-sell opportunities

   • Launched consistent campaign cadence (3x weekly) to re-engage their list

3. Ad Creative Transformation

   • Replaced static product imagery with high-converting creative

   • Improved click-through rates to the website

The Results

In just 71 days:

• Monthly revenue increased to over $70,000 - a company record

• Email marketing now generates $20,000+ monthly

• Established a sustainable growth system that doesn't require additional resources

Key Takeaways

This success story demonstrates two critical principles:

1. Marketing Channel Integration
   When advertising creative, website conversion, and email marketing work together harmoniously, the results multiply rather than add.

2. Breaking Through Growth Ceilings
   Even established businesses can experience dramatic growth when proper systems replace manual efforts, allowing founders to focus on their core strengths.

This shows how the right marketing approach can help family-owned businesses scale beyond self-imposed limitations while maintaining their hands-on production values.